As global interest in rare natural forest resources continues to rise, attention is turning to an ancient woodland giant in the pristine southwestern wilderness of Western Australia: the iconic Jarrah tree, locally revered as the "Super Manuka Tree." Across the globe’s diverse fo…
New integration lets law firms manage online notarizations from inside a Smokeball matter — with live, state-commissioned notaries available 24/7 and completed documents returned to the file automatically
According to the Global Times, Chinese and foreign government officials and industry representatives highlighted the importance of openness, win-win cooperation and financial innovation in advancing high-quality Belt and Road Initiative (BRI) development at a parallel forum of th…
Artificial intelligence has lowered the barriers to creating images, videos, and other visual content. Tasks that once required specialized skills and complex production software can now begin with a simple prompt. As generation becomes more accessible, AI software companies face…
The endotoxin result for BPC-157 lot CBR-BPC-260403-001 is less than 5 EU per vial, the lowest amount the test could read. The threshold is 350 EU per vial and the lysate sensitivity is 0.05 EU/mL.
The endotoxin page for GHK-Cu lot CBR-GHK-260403-001 is annotated to label each figure: a result of 29.3 EU per vial, a threshold of 40 EU per vial, a lysate sensitivity of 0.25 EU/mL and a determination of PASS.
Thursday 22 October, 2026 PLYMOUTH, UK – 22 October 2026 – Businesses investing in LinkedIn for B2B lead generation could be undermining their own sales performance by applying outdated prospecting techniques to social selling, according to LinkedIn training and social selling specialists Maverrik. Drawing on more than a decade of experience working with sales teams, Maverrik has identified ten recurring mistakes that can prevent businesses from turning LinkedIn activity into meaningful sales opportunities. From poorly structured prospecting processes and ineffective messaging to premature adoption of artificial intelligence (AI) and sales automation, the findings highlight why simply increasing activity on LinkedIn does not necessarily translate into a stronger sales pipeline. Dean Seddon, Founder and CEO of Maverrik and a LinkedIn and social selling expert, explains that one of the most significant challenges is the assumption that traditional sales techniques will deliver the same results on social platforms. "Too many sales teams treat LinkedIn like another place to send cold emails. They invest in tools, increase their activity and then wonder why the pipeline isn't growing. The problem is often the process they've put around it." The 10 LinkedIn Prospecting Mistakes Sales Teams Need to Avoid Maverrik has highlighted ten areas where businesses frequently struggle to implement effective social selling strategies: Failing to adapt sales culture: Treating social selling like cold calling or email outreach rather than a relationship-led approach.Lack of leadership support: Introducing LinkedIn prospecting without securing buy-in from sales managers and senior decision-makers.No defined social selling process: Expecting salespeople to generate leads without a structured approach to connecting, engaging and converting prospects.Poor time management: Spending hours browsing LinkedIn without clear prospecting objectives or measurable outcomes.Ineffective lead management: Failing to track and nurture early-stage prospects through tools such as LinkedIn Sales Navigator.Weak LinkedIn profiles: Overlooking the importance of personal profiles in establishing credibility and communicating value to potential clients.Connecting with prospects too late: Waiting until a sales opportunity arises rather than building relevant professional networks in advance.Poor sales and marketing integration: Missing opportunities to coordinate content, LinkedIn events and prospect engagement across both departments.Introducing AI and automation prematurely: Automating LinkedIn outreach before establishing which prospecting activities generate meaningful results.Using ineffective LinkedIn messaging: Replicating traditional cold email sequences rather than adapting communications to the conversational nature of LinkedIn. According to Maverrik, one of the most common causes of underperforming LinkedIn prospecting programmes is the failure to recognise that social selling requires different behaviours from traditional outbound sales. While cold calling and email campaigns often prioritise immediate responses, successful social selling depends on developing familiarity, establishing relevance and building trust before introducing a sales conversation. Businesses that apply aggressive outreach techniques too early risk losing prospects who may otherwise have been receptive to a more considered approach. Maverrik recommends that organisations introduce a clearly defined social selling process, supported by leadership, practical training and measurable prospecting activities. Rather than focusing exclusively on the number of connection requests or messages sent, sales teams should evaluate whether their activity is progressing relevant prospects towards meaningful business conversations. AI and LinkedIn Automation Are Not a Substitute for Sales Strategy The growing adoption of AI-powered sales tools presents another challenge for businesses attempting to scale their LinkedIn lead generation activities. Although automation can improve efficiency, Maverrik warns that implementing these technologies before establishing an effective sales process can amplify existing problems. "AI can make a good social selling process more efficient, but it won't fix a poor one," explains Dean. "If you automate the wrong message or the wrong approach, you're simply scaling something that wasn't working in the first place. Sales teams need to understand how to generate conversations manually before looking at what technology can automate." Maverrik advises businesses to establish successful manual prospecting methods before introducing AI tools, automated messaging or additional sales technology. A More Strategic Approach to LinkedIn Lead Generation For organisations seeking to improve their B2B sales performance, Maverrik recommends greater alignment between sales and marketing teams, improved LinkedIn profile optimisation and more structured use of LinkedIn Sales Navigator. Creating relevant content, organising LinkedIn events and developing relationships with potential buyers before an immediate sales requirement arises can all contribute to a more effective prospecting strategy. Businesses should also ensure that salespeople understand how to move prospects through the different stages of social selling, from the initial connection and engagement through to a qualified conversation and potential sale. The central message, according to Maverrik, is that successful LinkedIn lead generation requires more than increased activity. It requires a repeatable process supported by the right training, leadership and tools. The full article, 10 Big Social Selling Mistakes Sales Teams Make, is available at: https://maverrik.io/blog/10-big-social-selling-mistakes-sales-teams-make-linkedin-prospecting/The article is also featured in Maverrik's Social Selling That Works podcast, hosted by Dean Seddon About Dean Seddon Dean Seddon is the Founder and CEO of Maverrik, specialising in LinkedIn training, social selling and B2B sales development. With more than 15 years of experience as a trainer and coach, Dean has worked with organisations including Citi, KPMG, Mastercard and The Law Society, helping businesses develop more effective social selling strategies. About Maverrik Maverrik is a LinkedIn training and social selling consultancy specialising in LinkedIn prospecting, LinkedIn Sales Navigator, B2B lead generation and sales outreach. Through training, coaching, consulting and corporate programmes, Maverrik helps sales professionals, marketing teams and business leaders develop the skills and strategies needed to build stronger pipelines and generate new business. Maverrik's clients have generated more than £252 million in new business using its methods.
Thursday 22 October, 2026 Why should the camping season end just because summer is over? The colder months offer unique experiences—from skiing and snowshoeing to simply enjoying the winter landscape. To ensure your motorhome or campervan remains a comfortable retreat even in low temperatures, the right heating solution is crucial. Stockdorf, Germany – The new Webasto Air Top Pro 25 air heater was developed specifically for camping vehicles up to eight meters in length. With a maximum heating output of 2.5 kilowatts, it quickly warms the interior. Thanks to an extremely low partial-load setting, it operates very quietly during continuous heating. This eliminates the need for constant cycling on and off, significantly enhancing comfort—especially for a good night's sleep. At the same time, the heater operates with exceptional efficiency, keeping electricity and fuel consumption to a minimum. It runs on diesel, gasoline, or HVO drawn directly from the vehicle's fuel tank. Compared to gas systems, this offers the advantage of fuel availability at any service station—even abroad. The heater comes with standard automatic altitude adjustment for elevations up to 5,500 meters. It can also be combined with a Whale boiler for optional hot water heating. Both units can be mounted under the vehicle floor, saving valuable storage or interior space. The air heater can be conveniently controlled via various interfaces, including the ThermoConnect app. Now, nothing stands in the way of camping in autumn and winter. Kontakt for the media Webasto Group Alice Röhler Communications Manager Phone: +49 89 8 57 94-5 26 62 E-mail: alice.roehler@webasto.com
Physical PS5 edition will be out on said platform in February '27. Swansea, UK (22/10/26) – Wales Interactive and Curveball Games continue their mission to bring you tonnes of horror action to physical media. This time, the co-operative horror title, Hazard Level, will be available in ESRB and PEGI territories on PlayStation 5...
The Serum Separating Tubes Market size is expected to reach US$ 7.51 Billion by 2031 from US$ 4.74 Billion in 2024. The global market is expected to grow at a CAGR of 6.8% from 2025 to 2031. The latest released Serum ... Read more
The global Pregnancy Test Kits Market is witnessing steady growth as awareness of reproductive health, early pregnancy detection, and convenient home-based testing continues to increase. Pregnancy test kits provide a quick and accessible method for detecting pregnancy, enabling individuals to ... Read more
Legendary Hydraulic Valves, LLC has earned ISO 9001:2015 certification, reinforcing its commitment to consistent quality, customer confidence, and the disciplined processes needed to support a growing hydraulic valve and manifold business. TUSTIN, Calif., Oct. 22, 2026...