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Press Release Database
Recent press releases, indexed by topic.
Entertainment
CNN documentary reveals behind-the-scenes preparations for concert to mark the 25th anniversary of Hyundai’s Founding Chairman Ju-yung Chung’s passing
Four renowned Korean pianists performed in unison for the first time
Program further reveals meticulous dedication of South Korea’s first master piano tuner and Steinway artisans
Episode will air on CNN International on June 27 at 4:30 PM KST (3:30 AM ET)
Jun 24 · 02:00·Hyundai Motor Company
Entertainment
Hyundai Translocal Series expands its partnership to include Ulsan Art Museum and New Museum, as well as Seo-Seoul Museum of Art and Abu Dhabi Music & Arts Foundation
Ulsan Art Museum and New Museum will present their first annual exhibition in September 2026, featuring newly commissioned works by Ho Tzu Nyen
Seo-Seoul Museum of Art and Abu Dhabi Music & Arts Foundation will begin a multi-year interdisciplinary residency program, inviting four artists or collectives exploring contemporary technological environments
Jun 22 · 23:30·Hyundai Motor Company
Entertainment
Hyundai Motor Group to strengthen engagement with global customers through culture and art in celebration of the 140th anniversary of Korea-France relations
In June, Hyundai Motor to invite customers and provide chauffeur services for the Classical Bridge International Music Festival in Seoul
In July, Hyundai Motor Group to also participate as a sponsor of the Festival d’Avignon, one of the world’s largest performing arts festivals in France
Jun 3 · 00:00·Hyundai Motor Company
SaaS · Sports
Hyundai Motor unveils “Next Starts Now” global campaign film featuring Son Heung-min and Boston Dynamics’ Atlas
Five rising football talents spotlighted as symbols of the next generation shaping the future of the sport
Campaign highlights convergence of human potential and robotics innovation on a global stage as part of the FIFA World Cup 2026™ platform
Jun 1 · 12:00·Hyundai Motor Company
AI · SaaS
New five-part social film series follows Atlas’ journey to learn football (soccer) through human emotion and creativity
Campaign brings Hyundai Motor’s “Next Starts Now” FIFA World Cup 2026™ platform to life through human-centered robotics and storytelling
Atlas performs the advanced “Ghost Rabona”, demonstrating Boston Dynamics’ Physical AI capabilities through real robotic motion
May 29 · 12:00·Hyundai Motor Company
Food & drink · Marketing & advertising
Hyundai Motor sponsors the new four-part series from CNN that explores the global rise of Korean culture, hosted and executive produced by Daniel Dae Kim
The series premieres May 9 on CNN International and HBO Max, spotlighting the creative forces behind music, film, food and beauty
The sponsorship aligns with Hyundai Motor’s ‘Progress for Humanity’ vision, celebrating Korea’s legacy of innovation and cultural influence
May 8 · 15:00·Hyundai Motor Company
AI · Automotive
Pleos Connect, a next-generation infotainment system, will launch in May as Hyundai Motor Group’s first Software-Defined Vehicle (SDV) transition deliverable
The system will debut on Hyundai Motor’s new GRANDEUR in Korea, followed by a phase global rollout; IONIQ 3 first European model to feature Pleos Connect
By 2030, the Group aims to deploy Pleos Connect in approximately 20 million Hyundai Motor, Kia and Genesis vehicles
Its intuitive UX combines a central widescreen, a slim forward display and physical buttons for convenient and safe vehicle control
The advanced navigation system offers intuitive, data-driven route guidance with online maps, seamlessly integrating with Gleo AI
The App Market provides an open ecosystem for music, video and web browsing, extending the mobile experience into the car
Apr 29 · 23:30·Hyundai Motor Company