924 press releases in English indexed under sports.
Microsoft Corp. and the Mercedes-AMG PETRONAS F1 Team on Thursday announced a multiyear partnership that puts Microsoft's technologies at the heart...
New concept will elevate access, opportunities and promotion of original content for fansPartnership will be anchored by TikTok’s FIFA World Cup 2026™ hub and include behind-the-scenes access, global creator program and moreEvent’s Media Partners to benefit from additional curated content and live-streaming possibilitiesThe most inclusive event in soccer history has today become even more accessible, with an innovative partnership between TikTok and FIFA set to bring millions of fans even closer to the action and…
TikTok connects sports fans and creators worldwide, driving engagement and fueling a passionate global community. With 85% of fans using TikTok as a second-screen experience during live events, and 90% taking at least one off-platform action after viewing sports content*, sports partners now have a powerful new way to turn that attention into action.Introducing TikTok GamePlan, a comprehensive product suite that allows sports teams, leagues, and broadcasters to drive discovery, deepen engagement, and deliver real…
TikTok returns as the official entertainment partner of the International Ski Federation (FIS) after its premiere last year, bringing the best of winter sports to a billion people on the platform around the world. Last season, winter sports on FIS accounts hit a new record with over 400 million views, becoming a global phenomenon, powered by incredible content featuring the world's best skiing and snowboarding athletes.Taking winter sports from the slopes to your For You feedThroughout the 2025/2026 winter sports…
The inaugural TikTok Awards in the US just wrapped, and the creators who defined the year are officially crowned. After a night filled with show-stopping moments, creator highlights, and your votes leading the way, we’re proud to reveal the standout voices, trends, and talents who defined TikTok this year.The TikTok Awards brought together our community of more than 170 million Americans to celebrate the creators who shaped culture across food, fashion, entertainment, sports, learning, and more. This inaugural cer…
Sony Corporation ("Sony") today announced that Sony welcomed STATSports Group ("STATSports"), one of the industry leaders in athlete monitoring...
TikTok and LALIGA renew their partnership, expanding exclusive global content as a commitment to promoting the discovery of Spanish soccer to a community of more than one billion people.TikTok and LALIGA today announced the renewal of their strategic partnership agreement, maintaining the platform's role as a priority partner for innovation in digital content for the competition. With this partnership, both entities continue their commitment to promote sports culture and bring the passion of Spanish soccer to a gl…
We aired our first-ever television ad during the Super Bowl to pique people’s curiosity and help us all realize how AI can open up new possibilities for us, create more fulfillment in our lives, and make us more productive, just as all the tools that came before AI did for those who came before us.
The McDonald's All American Games is headed to the basketball mecca of Brooklyn for the first time ever, descending on Barclays Center for a showdown ...
Today, the McDonald's All American Games Selection Committee unveils the final rosters of top high school athletes who will showcase their skills on...
The National Football League (NFL) and TikTok, the leading destination for short-form mobile video, announced today a new multi-year partnership to...
The National Basketball Association (NBA) and ByteDance, a leading technology company operating a range of content platforms around the world,...