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Finance · AI
Austin, TX Tuesday Oct 6, 2026 @ 12:00 AM Central —
Most cowboy boot marketing starts at the shaft and stops at the toe. Chisos Boot Company starts earlier: at the hide, the tannery standards behind it, and the habits that keep a pair alive for decades. In a June 2026 video, the Austin bootmaker put the thesis in one line. Honesty is not a finish. It is the supply chain.
Chisos, the family-owned company founded in 2019 by Will Roman, does not use calfskin. Heritage cowhide for the line is chosen in part because mature dairy hides are tough enough for boots meant to be worn hard and repaired, and because that choice reduces demand for juvenile-animal harvesting. "We work with tanneries that source from dairy farms and we don’t use juvenile leathers," Roman said. "We’re very particular about the standards that the entire supply chain is using when we pick a leather or any of our materials."
What the leather is asked to do
Structural interiors are vegetable-tanned leather: the hard insole, outsole, heel counter, and toe box. Those parts are meant to conform to the foot over time, hold shape, and accept a cobbler’s work later. Chisos also describes a lead-free tanning approach on its Story page and develops its own heritage leather character rather than chasing uniform, disposable fashion stock.
Outside, the same logic holds. Soles are set for repair. Goodyear welt construction with a leather channel welt means the sole can be replaced without throwing away the boot. Lemonwood pegs and brass nails move with leather instead of fighting it. A stacked leather heel and steel shank keep the architecture honest under daily miles. The removable comfort insole helps people actually wear the boots all day, which is what turns "built to last" from a slogan into a life cycle. "We’re conscious of the durability of that boot, the longevity, how it’s going to move and adjust to you over time," Roman said. Channel welting takes more skill and more time. Chisos does it anyway. "We think it’s the best way, and we think it’s worth it."
Care is part of the product
In July 2026 the company followed the materials message with a care message. Proper boot care is not a snap of the fingers after months of hard wear. It is a brush, conditioner, and time. Chisos sells its own leather balm for that reason: keep the leather conditioned, ready for weather, and improving with age instead of drying out.
Roman’s practical list matches how the boots are built. Rotate pairs when you can. Pull the comfort insole and let the boot dry. Cedar boot trees help manage moisture and salt from sweat that make leather expand and contract. Condition on a cadence. For leather soles headed into wet or abrasive miles, a cobbler-applied rubber sole saver or a future leather resole extends life without pretending the first tread should be immortal.
"The type of legacy I want to leave does not allow me to cut corners, because then I would know," Roman said. "And I know that the type of people drawn to Chisos are similar. They don’t cut corners in their lives, and they hold us to a higher standard as well."
In a category crowded with short product cycles, Chisos treats longevity as the real sustainability play: fewer pairs discarded, more pairs resoled, hides chosen for the long haul, and care instructions published in public instead of buried in a warranty.
Chisos boots, leather balm, and care guidance are available at chisos.com and at Chisos HQ, 3507 S 1st St, Austin, Texas. More on materials and care: youtube.com/Chisos.
About Chisos
Chisos is a family-owned cowboy boot company based in Austin, Texas, founded in 2019 by Will Roman and named for the Chisos Mountains in Big Bend National Park. Chisos builds small-batch, hand-lasted boots with traditional Goodyear welt construction, vegetable-tanned leather components, and a proprietary removable comfort insole. Learn more at https://chisos.com.
Media Contact
Email Contact
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https://chisos.com
Oct 6 · 05:00·Newsworthy.ai
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Finance · Retail
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Mr Veerachai Monsintorn, TIPAK's Chief Executive Officer, stated that the Company successfully listed its shares today on the SET's Industrial Goods/Packaging sector, symbol "TIPAK". He expressed confidence that with the Company's strong foundational capabilities, including the upgrade of modern technology to improve production efficiency, the development of distinctive and differentiated high-value products, and the delivery of comprehensive end-to-end solutions that meet specific customer needs, TIPAK was well-positioned to respond rapidly to evolving market demands and support the sustainable growth of all industrial sectors. Guided by the vision "Solutions Unfold - Meeting Customer Needs Perfectly", TIPAK is committed to becoming Thailand's leading provider of complete packaging solutions.
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2. Project for Smart Manufacturing Innovation and Digital Infrastructure -- Investing in data-driven factory management systems to enable real-time monitoring and analysis of production performance.
3. Project for Quality Control and Production Stability Enhancement -- Improving the consistency and reliability of the Quality Rate by upgrading quality assurance systems.
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The Company has formulated a strategy to leverage its experience and expertise in the paper packaging business to develop high-value products and improve production efficiency, aiming for zero defects with new manufacturing technologies. Under a well-balanced pricing strategy, TIPAK designs and produces corrugated paperboard and boxes that are distinctive, differentiated, and precisely tailored to customer requirements, with customized features including packaging solutions for long-distance delivery and e-commerce logistics. The Company also develops sustainable paper packaging made from recycled materials to support the global shift toward environmentally responsible trade under ESG frameworks. Additionally, TIPAK provides consulting services for packaging design and improvement, and continues to expand its customer base among high-potential industries and factories nationwide.
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This press release was issued by MT Multimedia Co., Ltd on behalf of Thai Packaging Industry PCL (TIPAK).
For further information, please contact:
Wasana Wongsiri (Jiab)
Tel: +66 84 359 0659 or +66 2 612 2081 Ext. 131
Email: wasana.w@mtmultimedia.com
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